Advertising – the Hollywood of Marketing, it’s Los Angeles and Las Vegas. All that is coolest in Marketing happen exactly in Advertising. Here one your idea can make you either millionaire or bankrupt. But I’ll surprise you, the Advertising is a highly precise Science!
Transference in Pharmaceutical Advertising: Why the Patient Should NEVER Look into the Camera!
🚀 Learn about the key psychodynamic principles that drive sales!
In this video, we dive into two key psychodynamic processes—projection and transference—that shape the way viewers perceive and respond to ads. Learn why focus groups can mislead advertisers, what truly matters to a potential buyer, and how to craft ads that sell rather than just look good.
Ad archetyping is the method of matching psychological archetypes—universal, innate character patterns—to key roles in an ad. By assigning the right archetype to elements like the patient, healer, and product, you create clear, emotionally resonant messages that tap into viewers’ subconscious expectations and drive more effective advertising.
Here you can find a detailed plan of my course “Shoot it Right!”
Please check it and see how many themes we will discuss. Find out more staying together and being in touch!
In this video, we will establish a new perspective on advertising by exploring its deep psychological foundations. For those who want to know how advertising
Unlock the Secrets of Effective Ads!
Discover how myths and psychology shape impactful advertising! 🚀 In this video, I explore why Carl Jung’s archetypes and the essence of myths hold the key to crafting ads that inspire belief — especially in pharmaceutical marketing. 💊 Learn to think beyond cinema and theater to create ads that truly resonate.
My name is Yevhenii Brzhechko, an experienced marketer and advertiser in the field of the pharmaceutical marketing in Ukraine with over 14 years of experience in pharmaceutical marketing and sales.
More than 20 brands in promotion, most of which were launches. Author of logos, slogans, names, packaging designs, and successful marketing strategies.
I have managed the creation of 25 advertising video clips, for 15 of which I have developed the creative idea, copywriting, storyboard, and later was responsible for media placement and results.
Author of the course «Shot It Right!» which is about how to create advertisements for pharmaceutical goods, advertising that sells!
