All about pharmaceutical advertising!

Transference in Pharmaceutical Advertising: Why the Patient Should NEVER Look into the Camera!

🚀 Learn about the key psychodynamic principles that drive sales!

In this video, we dive into two key psychodynamic processes—projection and transference—that shape the way viewers perceive and respond to ads. Learn why focus groups can mislead advertisers, what truly matters to a potential buyer, and how to craft ads that sell rather than just look good.

Ad archetyping is the method of matching psychological archetypes—universal, innate character patterns—to key roles in an ad. By assigning the right archetype to elements like the patient, healer, and product, you create clear, emotionally resonant messages that tap into viewers’ subconscious expectations and drive more effective advertising.

In this video, we will establish a new perspective on advertising by exploring its deep psychological foundations. For those who want to know how advertising

Unlock the Secrets of Effective Ads!
Discover how myths and psychology shape impactful advertising! 🚀 In this video, I explore why Carl Jung’s archetypes and the essence of myths hold the key to crafting ads that inspire belief — especially in pharmaceutical marketing. 💊 Learn to think beyond cinema and theater to create ads that truly resonate.