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All about pharmaceutical advertising!

This channel is all about pharmaceutical advertising! Here, I’ll share my more than 14 years of experience in pharmaceutical marketing and TV-commercial creation with you. You’ll be able to find a lot of information here about:

  • How to shoot proper ads for pharmaceutical products (from idea to media placement);
  • The difference in creativity approach for different types of products;
  • How to deal with creative agencies and production studios;
  • How to choose actors, directors, announcers, etc.;
  • Review of trends and news in the field of pharmaceutical advertising;

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Horrible truth. Milgram’s impact

Exploring the Milgram experiment’s implications for modern marketing, this analysis highlights the ethical use of authority to influence consumer behavior. It emphasizes the responsibility of marketers to wield authority without deception, fostering trust and integrity in customer relationships

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How to shot a proper Ad

Glad to announce my author course “Shoot it right!” This course covers the basic theory of advertising and filming practices, where you will learn how to create effective advertisements for pharmaceutical products.

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"Advertising is not a free-form essay!"

Who I am?

My name is Yevhenii Brzhechko, an experienced marketer and advertiser in the field of the pharmaceutical marketing in Ukraine with over 14 years of experience in pharmaceutical marketing and sales.

More than 20 brands in promotion, most of which were launches. Author of logos, slogans, names, packaging designs, and successful marketing strategies.

I have managed the creation of 25 advertising video clips, for 15 of which I have developed the creative idea, copywriting, storyboard, and later was responsible for media placement and results.

Author of the course «Shot It Right!» which is about how to create advertisements for pharmaceutical goods, advertising that sells!

  • More than 14 years in pharmaceutical marketing
  • About 20 brands in promotion
  • More than 14 launches

All about pharmaceutical advertising

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