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How to shoot a proper Ad

Glad to announce my author course “Shoot it right!” This course covers the basic theory of advertising and filming practices, where you will learn how to create effective advertisements for pharmaceutical products, from the initial idea to media placement. Don’t miss the next videos; like, subscribe, turn on notifications, follow my social media feeds, and let’s get started!

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Ad and S#x Duration Manipulation

Hello, friends.You’re on the Brzhechko&Nobody channel. While the continuation of my course “Shoot It Right” is being prepared (yes, being prepared), I decided to record this video about duration. Recently, during

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Karpman’s Drama in Pharma Ad

Hello, friends!  You’re on Brzhechko & Nobody — where everything is about pharmaceutical advertising. And today… we’re wrapping up the first part of our journey.

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Horrible truth. Milgram’s impact!

Milgram proved people obey when authority is clear. In pharma ads, you’re not selling a product — you’re selling belief. And belief doesn’t come from slogans. It comes from archetypal authority, psychological transference, and a structured message that commands trust.

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Radio Attack$!

Radio is cheaper. Louder. Measurably attention-grabbing.
So why shouldn’t it replace TV in pharma ads?

Because attention isn’t enough.

Pharmaceutical advertising isn’t about vibes or voiceovers — it’s about belief.
And belief needs more than sound. It needs symbols. Archetypes. Transformation.

In this video, we dissect the industry’s obsession with audio and expose the flawed logic behind the latest “radio renaissance.”
Using hard data from the ABX study and insights from advertising psychodynamics, we show why radio can’t carry the weight of medical messaging.

From visual embodiment to archetypal activation, we explain why TV — or at least full-spectrum video — is still the only medium that can truly sell medicine.

If you work in pharma marketing, watch this before you buy into the audio-first hype.
This isn’t about cost-per-thousand. It’s about cost-per-belief.

Watch now. Before your media budget goes down the drain.

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Alchemy in Advertising

What if the product in your ad isn’t just medicine — but the Philosopher’s Stone?
In this video, we explore how the ancient art of alchemy meets modern pharmaceutical advertising, revealing the deep psychological power behind the archetype of Medicine. Learn how to create ads that don’t just inform — but transform.

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Who I am?

15+ years in Ukrainian pharmaceutical marketing.
21 brands promoted more then 10 – launches.
Including bestsellers: Bronkhalyk, Sonobarboval, Rapira and others.

26 commercial productions, including 20 creative concepts developed on my own — from idea to screen.

Author of the course “Shoot It Right!”
Where explain the basics about how Ad really works and how to develop an Ad that really sell!

Welcome to Brzhechko&Nobody.

  • More than 15 years in pharmaceutical marketing
  • 21 brands in promotion
  • More than 11 launches

"Advertising is not a free-form essay!"