All about pharmaceutical advertising!

Ad and S#x Duration Manipulation

Hello, friends.You’re on the Brzhechko&Nobody channel. While the continuation of my course “Shoot It Right” is being prepared (yes, being prepared), I decided to record this video about duration. Recently, during

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Karpman’s Drama in Pharma Ad

Hello, friends! You’re on Brzhechko & Nobody — where everything is about pharmaceutical advertising. And today… we’re wrapping up the first part of our journey.

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Horrible truth. Milgram’s impact!

Milgram proved people obey when authority is clear. In pharma ads, you’re not selling a product — you’re selling belief. And belief doesn’t come from slogans. It comes from archetypal authority, psychological transference, and a structured message that commands trust.

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Radio Attack$!

Radio is cheaper. Louder. Measurably attention-grabbing.
So why shouldn’t it replace TV in pharma ads?

Because attention isn’t enough.

Pharmaceutical advertising isn’t about vibes or voiceovers — it’s about belief.
And belief needs more than sound. It needs symbols. Archetypes. Transformation.

In this video, we dissect the industry’s obsession with audio and expose the flawed logic behind the latest “radio renaissance.”
Using hard data from the ABX study and insights from advertising psychodynamics, we show why radio can’t carry the weight of medical messaging.

From visual embodiment to archetypal activation, we explain why TV — or at least full-spectrum video — is still the only medium that can truly sell medicine.

If you work in pharma marketing, watch this before you buy into the audio-first hype.
This isn’t about cost-per-thousand. It’s about cost-per-belief.

Watch now. Before your media budget goes down the drain.

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Alchemy in Advertising

What if the product in your ad isn’t just medicine — but the Philosopher’s Stone?
In this video, we explore how the ancient art of alchemy meets modern pharmaceutical advertising, revealing the deep psychological power behind the archetype of Medicine. Learn how to create ads that don’t just inform — but transform.

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