The Introduction! Epic Video

What if the product in your ad isn’t just medicine — but the Philosopher’s Stone?
In this video, we explore how the ancient art of alchemy meets modern pharmaceutical advertising, revealing the deep psychological power behind the archetype of Medicine. Learn how to create ads that don’t just inform — but transform.

Transference in Pharmaceutical Advertising: Why the Patient Should NEVER Look into the Camera!

🚀 Learn about the key psychodynamic principles that drive sales!

In this video, we dive into two key psychodynamic processes—projection and transference—that shape the way viewers perceive and respond to ads. Learn why focus groups can mislead advertisers, what truly matters to a potential buyer, and how to craft ads that sell rather than just look good.

Ad archetyping is the method of matching psychological archetypes—universal, innate character patterns—to key roles in an ad. By assigning the right archetype to elements like the patient, healer, and product, you create clear, emotionally resonant messages that tap into viewers’ subconscious expectations and drive more effective advertising.

In this video, we will establish a new perspective on advertising by exploring its deep psychological foundations. For those who want to know how advertising